Reflections

"I like the way he took some of the concepts discussed in marketing class and showed how they were applied in a real world setting.”

Andrew Hartman

Business Administration

 

“Mike Marlow was an excellent presenter, clear and to the point with excellent advice.  Being on expert in best practices resonates with my senior seminar course and keeping up with trends, where to look for information on trends.”

Stephanie Quackenbush

Sport Administration

 

 

Brand Development in Intercollegiate Sport

Mike Marlow

Director of Athletics

University of Northern Arizona

Flagstaff, AZ

About Mike:

When Bill Moos was named Washington State’s Director of Athletics in the spring of 2010, he did not wait long to offer Mike Marlow the opportunity to return to his alma matter.  As deputy director of athletics, Marlow oversees the department's external operations, including the Cougar Athletic Fund, marketing, ticket operations and communication efforts, as well as serving as the department’s liaison to IMG College and the Pac-12 Networks.  Additionally, he serves as the athletic director’s day-to-day administrator for the WSU football program.

 

Prior to returning to Pullman, Marlow served for more than 12 years at the University of Oregon as the senior associate athletic director.  Starting as a regional fundraiser in 1998, Marlow eventually was promoted to serve as senior associate athletic director for external operations.  From 1998-2010 Marlow served in a leadership role for a team that produced attendance records in football and men’s and women’s basketball, tripled annual fundraising numbers, secured major donations necessary for an expanded football stadium, a new basketball arena and a new baseball stadium when the program was reintroduced in 2007.  

 

Before arriving at Oregon, Marlow was the assistant athletic director at the University of Idaho from 1995-98.  While at Idaho he oversaw all fundraising, donor ticketing and supervised regional offices in Boise and Couer d’ Alene.  Marlow earned his start in intercollegiate athletics in 1991 when he accepted the position of assistant director of the Grizzly Athletic Association at the University of Montana.  A 1990 graduate of Washington State, Marlow and his wife Barbara Ann have three children:  daughters Courtney and Haley, and son Jeffrey.

-Bio and Photo courtesy of WSU Athletics