“It really opened my eyes to all that goes into media rights and partnerships and how those are very important. I also liked how Matt put an emphasis on how important experience is related to how he got to where he is. I was able to relate a lot of what he was talking about to what we have talked about in class.”

Natahnee Spencer

Sport Administration

“I thought the presentation provided a lot of knowledge in the field of marketing at the collegiate level. He provided many details as to the many functions involved with developing partnerships with sponsors and how important it is to develop a long-lasting relationship that benefits the marketing company and the sponsor.”

Darrell Wagner

Sport Administration



Collegiate Sports: Corporate Partnership Development

Matt Almond

General Manager, IMG College Sport Marketing

Washington State University

About Matt:

In February of 2013, Washington State University Athletics and IMG College, the multi-media rights holder for Cougar Athletics, jointly announced the appointment of Matt Almond as General Manager, Washington State IMG Sports Marketing.  Almond has spent the past four years with IMG as a senior account executive/associate general manager, where he oversaw partnerships between IMG and the WSU athletic department. In that time, he exceeded expectations in forging partnerships beneficial to the university. In 2010 he was named the Chairman’s Cup winner, awarded to the company’s top seller. Almond had been serving as the interim general manager since November, 2012.


Almond is a 2006 graduate of WSU with a degree in sport management. Upon graduation he spent three years as director of sponsorships and stadium operations for the Spokane Indians Baseball club before joining IMG in 2009. He and his wife, 2005 Cougar alumnus Kayla, have two children, Kannon and McKenna.


IMG, which began a 10-year agreement as WSU’s multi-media rights holder in the fall of 2008, manages the Cougar Sports Radio Network, corporate marketing opportunities involving hospitality events, on-site promotions at WSU football and basketball games, and oversees sales for all signage at Martin Stadium, Friel Court at Beasley Coliseum and all Cougar competition sites.


-Bio and Photo courtesy of Washington State University