“I really was able to connect with Bill’s presentation.  Being a college athlete I can understand how the right coaches and recruits make the team successful.  I like how he broke every area of his job and program down to the basics and takes his passion for what he does seriously.”

Trista Webb, Kinesiology

“This presentation gave me a better understanding of all the different things that are important to consider when you’re in that kind of leadership position.  He has proven that his keys to success really do work.  I have learned some very valuable information that I can take with me into my career.”

Kelli Rice, Sport Administration


Leadership in Collegiate Athletics: Keys to Success

Bill Moos

Director of Athletics

University of Nebraska

About Bill:

William H. (Bill) Moos began his duties as Washington State University Athletics Director April 15, 2010. Moos, a WSU Distinguished Alumnus Award recipient and former athletic director at the University of Montana and the University of Oregon, was named athletics director by WSU President Elson S. Floyd Feb. 24, 2010.


Since arriving in Pullman Moos has wasted no time in making his impact felt in Cougar Athletics, spearheading a department-wide rebranding effort with Nike while securing a 10-year, $35 million marketing rights agreement with IMG College. In addition he gained Regents approval for a nearly $126 million addition and remodel of Martin Stadium, featuring a remodeled press box with luxury seating, including suites luxury boxes and club room. Also included in the project is an 80,000-square-foot football operations building which will serve as the stadium’s showpiece, which broke ground in January, 2013.


As the dean of Pac-12 athletic directors, Moos was at the forefront of the conference’s procurement of a 12-year, $3 billion television contract with FOX and ESPN, a landmark agreement in college athletics.  In the three years under Moos’ direction, the Cougar Athletic Fund’s Annual Giving program has seen an 81 percent increase in gifts while CAF donor members have risen from nearly 4,000 to more than 6,000. Additional facility enhancements under Moos include a center hung video board in Beasley Coliseum which was installed prior to the 2011-12 season, giving Cougar Basketball one of the premier fan experiences in the conference. An indoor golf hitting facility was also completed in early 2013.


Moos has enjoyed a long and distinguished career in collegiate athletics, serving as the University of Oregon director of athletics from 1995-2007. While at Oregon he oversaw a 17-sport athletic department that grew to national prominence during his tenure. Oregon’s annual athletic department budget grew from $18.5 million in his first year to more than $40 million by 2007, becoming 100 percent self-sufficient during that time. Under his direction the Duck Fund donor base increased from 4,930 to 12,290, resulting in an annual gifts increase from $4.1 million to $15.3 million.


Moos initiated more than $160 million in facility improvements while at Oregon. Included in that was the $90 million Autzen Stadium renovation in 2002, which added 12,000 new seats, 32 new suites, a new Club at Autzen and a new press box to the stadium. During Moos’ tenure, he increased opportunities for women by adding two intercollegiate programs, soccer and lacrosse, and negotiated an all-inclusive shoe and apparel contract with Nike, one of only 14 in the country at the time.


Moos began his athletics career in 1982 as assistant athletics director at Washington State University and also served as the school’s associate director (1988-90). At Washington State, he was director of development for more than five years and associate director for nearly two years, supervising all external operations. Prior to that, he managed and owned private businesses in Washington and Oregon for eight years.


Moos earned his bachelor’s degree in history from WSU and was a three-year letterman in football before concluding his collegiate career by representing Washington State in the 1972 East-West Shrine all-star game in San Francisco. Moos and his wife Kendra have three daughters: Christa, Brittany and Kaiti; and two sons, Bo and Benjamin.

-Bio and photo courtesy of WSU Athletic Communications